Client
ghd (Jemella group UK)
Industry
Retail
Solutions
Maximising sales and coaching performance
The brief was simple: to develop a sales approach which would reinforce the 'extraordinary phenomenon' that is the ghd hair beauty brand.
Groundbreaking and iconic, the ghd brand needed to be represented by a sales force which set a new standard in sales within the hair salon sector.
Since ghd operates through a network of independent distributors, the solution needed to be flexible enough to be integrated into a range of different companies whilst maintaining a uniformity of approach for the delivery of excellence in selling.
Differentiation and competitive strategy were important components of our programme for ghd, together with a strong customer focus throughout each stage of the sales process. We applied many Skill4 models, including prospecting and questioning, with a range of practical exercises and group activities. The result is a programme which reinforces and integrates skills development within real world activity, and helps develop the strategies and tactics necessary to deliver long-term sales success.
The Skill4 approach has delivered a focus on proactivity: maximising the customer experience through the creation of tangible value in the ghd solution while minimising the impact of such a competitive market.
