Skill4 has helped the salesforce and store managers of this leading jewellery retailer to develop their sales skills.
HL Brown, like most other retailers, has acknowledged the need to hone their skills in order to retain their competitive edge.
Skill4 began work with a thorough 'mystery shopping' exercise, feeding back observations to inform the design of the Retail Selling Skills programme. Skill4's approach has led to employees asking some tough questions, such as 'Are we sufficiently customer-centric?' and, 'Do we do our best to welcome customers into our stores?' This reflective approach is essential when businesses use a skills development process to form the basis of a programme of culture change.
